Anti-Counterfeiting

Protection against counterfeiting and illegal online sales

Threats to online sales

Distribution of counterfeit products

Counterfeit products pose a risk of “brand dilution”, which results in brands losing their premium status and their market niche. Ultimately, customers start to lose interest in the brand. Low-quality counterfeits can also harm the buyer’s health, which damages the brand’s reputation.

Buchanan Law Brand Protection automatically detects offers of counterfeit products under your brand name on all popular resources and enables a significant reduction in illegal online sales.

Non-compliance with partner policy

It is difficult to verify compliance with all partner requirements if you have a lot of distributors and sellers. Unethical partners may violate the requirements of the brand book, distribute goods through unofficial channels or break cooperation agreements.

Buchanan Law Brand Protection will identify online distribution channels, unofficial stores and dishonest sellers.

Point of sale analysis

1. Test purchases with safe storage

2. Expert analysis of purchased samples

3. Analytical research

4. Monitoring of retail chains and stores to detect illegal goods at any level (district, city, region, federal district)

5. Drafting and delivering C&D letters to points of sale and companies distributing illegal goods

Comprehensive investigations

1. Detecting distribution channels for illegal goods: production - storage – stores

2. Conducting checks on legal entities and individuals to detect involvement in sales of illegal goods

3. Close cooperation with law enforcement agencies to exchange information and prepare action plans to prevent sales of illegal goods

4. Technical and operational measures implemented in close cooperation with the police