Sports, Events & Entertainment
Like the entertainment sector they are increasingly converging with, sport and major event organisation have become very big business, sharing many sophisticated IP, broadcasting, contractual, risk management and commercial law issues.
The BL Team has a consistent track record of successfully helping:
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Sporting and cultural organisations
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Event organisers
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Sports teams
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Individual athletes
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Individual entertainers
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Government Agencies
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Agents for personalities
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Sponsors of events, teams and individuals
The specialist contracts you need
Use us to draft and negotiate a range of industry specific contracts including contacts relating to:
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Broadcast services
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Sponsorship
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Merchandising
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Venue hire
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Ticketing terms & conditions
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Security, cleaning, catering and temporary structures
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Broadcasting and new media
With expertise in telecommunications, broadcasting and radio communications we are well placed to advise you in complying with this complex regime and maximising licensing opportunities across a range of media, including new media such as webcasting and wireless technologies.
Maximising the value of sponsorships
Sponsorship is a well recognised way for companies to associate themselves favourably with events, sporting bodies, cultural bodies or individuals, and to maximise the value of their brands.
A well drafted sponsorship agreement will protect your valuable trade mark rights and help maximise the value of these important relationships.
Merchandising
Major sporting brands, events, teams, high profile athletes and well known entertainers are able to generate considerable revenue through licensing the use of their intellectual property in conjunction with merchandise. Allow us to help you add value to your IP portfolio and help generate important revenue streams.
Advertising, competitions and promotions
Sports and entertainment marketing is not immune from the matrix of laws that apply to broader commercial marketing activities.
We review and provide clearance for your advertising material and provide general advice in relation to future campaigns to help keep you out of trouble.
We also provide guidance on competitions and promotions to ensure compliance with relevant Gaming and Lotteries legislation in each State & Territory.
IP identification, protection and commercialisation
Names, images, logos, signatures and other signs are valuable assets for athletes, entertainers, sporting bodies, cultural bodies and event organisers.
We assist cultural and sporting organisations in the identification of intellectual property rights (IPRs) and provide guidance on how best to protect and manage those rights.
Anti-doping, anti-substance abuse and related regulatory issues
Although a regrettable trend, dealing with regaulatory issues arising from doping and substance abuse are matters that have to be dealt with at both the individual level and across organisation. In relation to doping, for example, we can assist you in drafting service agreements in relation to provision of anti-doping services at a major event, drafting WADA compliant anti-doping policies, ensuring internal mechanisms are consistent with anti-doping policies and procedures, and preparation of cases involving anti-doping rule violations.
Governance
As with any business, sporting and cultural organisations must select an appropriate structure to reflect anticipated operational requirements plus have robust internal control mechanisms. We provide such organisations with clear governance guidance including advising on the selection of an appropriate entity, drafting constitutions and by-laws, conducting compliance workshops and advising on Corporations Act and State / Territory Incorporated Association Acts issues.
To find out more, please contact us.